Founded in 2022 in San Francisco by Cole Solinger and Nicolas Torres, House of Seiko takes its name from a fifty-year-old watch dealership that previously operated in the gallery’s founding space. In 2024, the gallery expanded to Los Angeles, continuing its mission to present emerging artists whose practices echo and reinterpret the visual and cultural legacies of postwar West Coast American art.

The gallery’s program foregrounds voices that have historically been underrepresented, placing their contributions in conversation with contemporary practices to create an ongoing dialogue across generations. Through exhibitions, research, and collaborations, House of Seiko works to illuminate overlooked narratives and to provide a platform for new artists whose work resonates with the experimental spirit and cultural movements that shaped the region in the second half of the twentieth century.